From clicks to customers - B2B lead generation
B2B Lead Generation for Software Companies Doesn't Work Anymore ☠️ Are you wasting your resources on agencies, paid advertising or ephemeral email campaigns? Your marketing strategy doesn't take into...
Building Marketing & Sales Automation Engines for B2B Tech
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Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
Product positioning,
Product marketing,
Marketing Automation,
Lead Nurturing,
Lead Generation,
Podcast
The GTM Strategy: Demand Re-Routing Solves Your Pipeline Problem
How to find prospects and leads who are ready to buy. How does it work and how doesn't it work? Companies are always in one of two modes. Either they don't want to buy right now because the timing...
What is Lead Nurturing?
Successful lead nurturing defines in advance which phases there are in the purchase decision and which obstacles a potential customer might perceive before making a purchase, in order to reduce these...
Email Marketing: The Perfect Tool for B2B Lead Nurturing
Personalized email marketing is an elementary component of a well thought-out lead nurturing campaign. Automated email marketing is even easier, more targeted and more efficient.