Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
Why does your content strategy work better when you align it with inbound marketing? The benefits that content inbound marketing can bring to your B2B business are substantial. We find these benefits...
When creating a blog article, the central question is: how do we create a good article? This question, in turn, results in another question: do we have the resources internally to write the articles...
Content Hub aggregates content for your marketing efforts and serves an important purpose. But reality shows: You often don't have the time to create relevant content. Content as a Service offers can...
Everyone knows it in theory, but many companies are still struggling with the practical implementation: marketing and sales need to work more closely together in order to increase lead conversion and...
Leads are the most important resource in B2B marketing, but not all leads are worth the same. Lead scoring points you in the direction of the most promising contacts.
Voice search is on the rise: more and more search queries are being made verbally. Since they differ significantly from classic text-based queries, this development brings SEO challenges.
Many websites are never found despite having the best content. If you rank on page 2 in Google, you are simply not relevant - no matter what secret treasures the site actually has to offer and what...
Articles written by robots today are often so good that you don't even notice that the article was not written by humans. Artificial intelligences work time- and word-efficiently as well as...
Captivating images move and remain in the memory for a long time. That's why they are indispensable for successful B2B marketing. We show you how to win over potential customers with vivid imagery.
