You Need This Members in Your ABM Team
The success of Account Based Marketing depends on how you set up your team. Similar to football, where every position has to be filled optimally and only by working together can the set goals be...
Building Marketing & Sales Automation Engines for B2B Tech
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Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
Corporate Culture 4.0 - These Requirements Will be Placed on Companies in the Future
The battle for the best employees on the market has long since ceased to be decided by waiting for random applications. Highly motivated talents choose their future employer, which is why you can...
What Target Accounts and Dating Have in Common
Account-based marketing is about targeting my ideal customers - not every potential customer on the market. To quote an often-used metaphor: I use the harpoon and fish specifically for fish that fit...
How Artificial Intelligence Takes Your Marketing to the Next Level
Artificial intelligence (AI) is the attempt to replicate intelligent human behavior with technological capabilities. To do this, it must be able to learn. Find out how artificial intelligence can...
Push or Pull? How to Get the Most out of Your B2B Marketing
Push and pull marketing is a powerful draw in the modern B2B marketing mix. After all, it combines the best of both worlds: While push measures actively push the buttons of your target group, pull...
Hyper-Personalized and Relevant: This is How Your B2B Content Needs to Be in the Future
Personalized content is king. However, its supremacy is increasingly faltering. Because: Hyper-personalized content is vigorously shaking its throne. Due to the digital transformation, the abdication...
This Is Why Most B2B Companies Fail at ABM
Account Based Marketing is something everyone does these days, but not everyone seems to be successful with it. That's why it's all the more frustrating when your B2B competitors seem to be doing ABM...
Marketing 4.0: These 5 Requirements Will Be Placed on the B2B Marketing Organization of the Future
The marketing organization has always been subject to fast-paced change. What was best practice yesterday is often old news today.
How to Create a Successful ABM Campaign Step by Step
Know that ABM is the future for your marketing, but don't know exactly how to get started? Here, we'll take you step-by-step from the basics of creation to the finer points of optimization.