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If the abbreviation KPI still stands for "no precise information" in your B2B marketing, then it's high time to look into better evaluation criteria. We would like to recommend Key Performance...

In online marketing in the B2B world, the goal of the marketing team is not to sell goods or services directly - that's the job of the sales or distribution department - but to generate new leads....

Become an expert at using Facebook Ads to attract quality B2B leads for your business.

One of the key goals and also the challenge for any business is to convert leads into customers. Matt Conlin, co-founder of Fluent, has shared his proven strategies to overcome this challenge and...

For a modern B2B company, a well-functioning online sales department is an important building block for the success of the company. It is not enough to create a website. Instead, you should also know...

In the digital age, the acquisition of new customers in the B2B segment largely takes place on online media. The corporate blog is a powerful tool for providing potential customers with important...

The framework and environment for acquiring new customers in the B2B sector has changed completely in recent years. Because modern business partners are increasingly present in online media, a well...

B2B companies are increasingly focusing on the importance of content marketing as part of a successful business strategy. Through content marketing, you provide your target customers with important...

Leads are an important factor for the sales pipeline of your B2B company. If you have a lead system and want to act systematically and controlled with the contacts, a lead scoring model is the best...