5 steps to efficient lead management for B2B
With the right B2B lead management, you close the gap between the marketing and sales departments. Starting with the identification of potential customers - i.e. leads - via their contact and supply...
Building Marketing & Sales Automation Engines for B2B Tech
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Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
How to minimize the cost per lead for your B2B company
A lead is a known business contact who has expressed interest in the company and its related products and services. There is a cost to the business for generating leads. These costs are also called...
Marketing Automation - further development in the B2B environment
Lead, conversion and sales increase with the help of marketing automation using ELPRO as a case study. A bachelor thesis by Cindy Hameed.