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A lead is of central importance for a B2B sales department to ensure operational revenue. For this reason, the structured acquisition of new leads in the B2B environment plays a significant role.

The behavior of business customers in the B2B sector has increasingly turned to online media in recent years. Leads are also becoming digital and can be successfully acquired with the right strategy.

Achieving a contract more efficiently is a focus for every company. However, this is often not so easy. To effectively shorten the B2B sales cycle, strategies must be carefully developed.

Personalized email marketing is an elementary component of a well thought-out lead nurturing campaign. Automated email marketing is even easier, more targeted and more efficient.

With a social media strategy, you determine right from the start where exactly you will pursue which goals with which means. With the help of relevant data, you can measure success, optimize based on...

Acquiring new customers through digital channels is becoming increasingly important for B2B businesses. In this context, a lead magnet is a crucial building block within your online strategy to get...

Personalized marketing aims to understand and optimally serve individual customer needs. To ensure that your B2B communication is not perceived as advertising and is simply ignored, it needs the...

For efficient and successful marketing, it is essential to calculate as accurately as possible. Because only if your sales, profits and losses can be measured exactly, you know whether marketing...

The customer journey of each of your potential customers is an individual path with different touchpoints. Lead conversion is achieved when the qualified lead converts to a customer.