Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
The quality of leads generated always causes disagreements between marketing and sales. The remedy is to score the leads according to sales-specific criteria. With lead scoring you increase the win...
Handing over leads from marketing to the sales department is one of the key steps in the sales process. The quality of the leads is crucial for the conversion. However, the handover to sales only...
Why does your content strategy work better when you align it with inbound marketing? The benefits that content inbound marketing can bring to your B2B business are substantial. We find these benefits...
Key performance indicators are important in SEO when measuring success. However, it is essential to know the potential and limitations of each KPI.
When creating a blog article, the central question is: how do we create a good article? This question, in turn, results in another question: do we have the resources internally to write the articles...
Content Hub aggregates content for your marketing efforts and serves an important purpose. But reality shows: You often don't have the time to create relevant content. Content as a Service offers can...
Everyone knows it in theory, but many companies are still struggling with the practical implementation: marketing and sales need to work more closely together in order to increase lead conversion and...
Leads are the most important resource in B2B marketing, but not all leads are worth the same. Lead scoring points you in the direction of the most promising contacts.
Voice search is on the rise: more and more search queries are being made verbally. Since they differ significantly from classic text-based queries, this development brings SEO challenges.
