Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
Artificial intelligence (AI) is the attempt to replicate intelligent human behavior with technological capabilities. To do this, it must be able to learn. Find out how artificial intelligence can...
Push and pull marketing is a powerful draw in the modern B2B marketing mix. After all, it combines the best of both worlds: While push measures actively push the buttons of your target group, pull...
With the rise of digitization, the quality of data is central to a company's success. They map your target audience in the CRM and guide the company in its strategic direction. However, many B2B...
Personalized content is king. However, its supremacy is increasingly faltering. Because: Hyper-personalized content is vigorously shaking its throne. Due to the digital transformation, the abdication...
Account Based Marketing is something everyone does these days, but not everyone seems to be successful with it. That's why it's all the more frustrating when your B2B competitors seem to be doing ABM...
The marketing organization has always been subject to fast-paced change. What was best practice yesterday is often old news today.
Know that ABM is the future for your marketing, but don't know exactly how to get started? Here, we'll take you step-by-step from the basics of creation to the finer points of optimization.
The success of any B2B company is based on regular exchange and goal-oriented communication. Only in this way can necessary adjustments be made promptly and successes assessed. In order to make...
Remote work, working from a distance or from home, is clearly on the rise and - thanks to Corona - has long since become part of everyday life. But remote work is not without its pitfalls, because...
