Lead Magnets Definition and Usability
Elements that can be embedded in the text are called lead magnets. This is especially the case when these lead magnets are only available in return for data exchange. In other words, if the reader...
Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
Elements that can be embedded in the text are called lead magnets. This is especially the case when these lead magnets are only available in return for data exchange. In other words, if the reader...
A Traffic Page consists of an article / blog post (1400 - 2000 words) with a distinctive title which consists of keywords that support the content of the Pillar Page.
The result of keyword clustering is a keyword list in which the keywords were sorted by customer journey phase and topic and represent a complete customer journey for each defined product.
Generally speaking, terms with a high search volume and low competition are great.
The primary goal of keyword research and a content strategy based on it is to position one's own company for selected terms, to rank as high as possible in the search results on Google for these...
In online marketing in the B2B world, the goal of the marketing team is not to sell goods or services directly - that's the job of the sales or distribution department - but to generate new leads....
The ranking of a website is influenced by over 1,000 factors. For B2B companies with limited resources, such an SEO effort is almost impossible. We show you with which 4 factors you can master your...
Become an expert at using Facebook Ads to attract quality B2B leads for your business.
One of the key goals and also the challenge for any business is to convert leads into customers. Matt Conlin, co-founder of Fluent, has shared his proven strategies to overcome this challenge and...