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Building Marketing & Sales Automation Engines for B2B Tech

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Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.

Lead Magnets Definition and Usability

Elements that can be embedded in the text are called lead magnets. This is especially the case when these lead magnets are only available in return for data exchange. In other words, if the reader...

Types of Subpages

A Traffic Page consists of an article / blog post (1400 - 2000 words) with a distinctive title which consists of keywords that support the content of the Pillar Page.

Keyword Clustering

The result of keyword clustering is a keyword list in which the keywords were sorted by customer journey phase and topic and represent a complete customer journey for each defined product.

Keyword Research Guide

The primary goal of keyword research and a content strategy based on it is to position one's own company for selected terms, to rank as high as possible in the search results on Google for these...

Create Top Lead Magnets

In online marketing in the B2B world, the goal of the marketing team is not to sell goods or services directly - that's the job of the sales or distribution department - but to generate new leads....